Create the visual identity for BLAXPO, Canada’s leading conference connecting Black professionals, founders, students, and industry leaders through networking, career growth, and entrepreneurship. Designed for Four Brown Girls in collaboration with the creative collective N/A & Co., the identity was created to feel bold, elevated, and culturally rooted while reflecting BLAXPO’s mission of access, opportunity, and community.

At the heart of the identity is the B. symbol—a distilled expression of BLAXPO reduced to a single letter and a defining mark. Bold, direct, and unapologetic, it carries the same presence as the full logotype and serves as a confident, standalone brand signature across every touchpoint.

We developed a flexible visual system that seamlessly extends across digital campaigns, event signage, social media, merchandise, packaging, and printed collateral, creating a cohesive brand experience across every touchpoint.