BRANDING.Refresh the visual identity for Routes to Rootz in collaboration with the creative collective N/A & Co. The project focused on creating a visual identity that felt fresh, contemporary, and rooted in the organization’s connection to community, culture, and the outdoors.
For the identity, we developed a refreshed logo and sub-logo designed to give Routes to Rootz a stronger and more recognizable visual presence. The new identity was supported by a refined colour palette and typography system, creating a flexible foundation that could translate seamlessly across digital platforms, social media, and other brand touchpoints.
